If you have a beauty or fashion range, one of the best ways to create traffic or interest is to offer advice. Whether it is instore or online or in the form of an e-book, if you can write and have some pictures, you can easily offer this as a value added service to your customers. It just takes a little time.
Some examples are:
Benefit Cosmetics has a lovely "How To..." section on their website...
Absolutely Gorgeous also has a "Beauty Bible" online with loads of information about natural skincare and beauty.
On a larger scale you can see Hendri Bendell offering Trunk Shows, demonstrationsand events to their customers, as well as a concierge service, which reinforces the brand's message of being forward thinking, fast, at the edge of trends, leaders and never static, stylewise.
