The ‘Magic Lives On’ campaign, devised by PDC Creative, includes in-centre posters, JCDecaux city lights, City of Sydney flags in Sydney’s CBD and print advertising in magazines including Vogue, Harper’s Bazaar and Sydney Magazine. Creative director Caroline Poiner, photographer Mikael Wardhana and stylist Emily McGregor have definitely hit the nail on the head with thiswhimsical, fairytale romance style.
